When Do Stores Start Selling Halloween Stuff 2025. Smart merchants look at customer behavior when merchandising their stores and making their holiday preparations, not their own preferences of only seeing merchandise in. Even with an early start, between the candy, the costumes, and the décor, halloween can get expensive.

Other stores including target and lowe’s dropped their halloween collections in july this year, offering either early, exclusive online sales or previews. Discount stores are the top shopping destination for halloween items, while online searches are the leading source of halloween inspiration.